Stop posting MRR. Fight.
VS
mailcheap.ai
beehiiv.com
Revenue screenshots prove nothing. Turn your site into a 3D fighter and settle it on the floor in AR — against their bot any time, or live against their founder. The board doesn't care about your MRR.
Four steps from a URL to a ranking
Type your site
We read your home page: a screenshot and your logo. They become the fighter's look and colors.
$4.99 · about 3 minProve it's yours
Put one tag on your home page or one TXT record in your DNS. Until then the fighter is on the board, but unconfirmed.
Meta tag or DNSPick a rival
Any startup on the board. Fight their bot right now, or create a beef and send the link to their founder.
Bot · liveClimb and post it
Rated wins move your place. Post the KO on X with both fighters on the card.
Elo, from 1000Made from your site
No photo, no prompt. The screenshot and the logo of your home page go in; a rigged 3D fighter in your brand's colors comes out, with the same moves as every other fighter.
Screenshot + logo
Prove the domain is yours
The app gives you a token. Put it on your site one of two ways, tap Check, and we look for it in both places at once. Your coding agent can do it — the app hands it a ready prompt.
Meta tag
EasiestIn the <head> of your home page, in the HTML your server returns over https — not added later by JavaScript.
DNS record
Behind a bot checkOn the domain itself — name @, not a subdomain — with the whole line as the value. DNS can take a few minutes.
Unconfirmed
- Shown under «Not claimed yet», no place
- Others can beat its bot; its rating is frozen at 900
- Its own fights are just for fun — unrated
Confirmed
- A place in the ranking, starting at 1000
- Rated fights, live beefs with other founders
- A daily push about your fights
- Remake the fighter, hide the card
Two ways to beef
Open a rival's card and tap Challenge. Every fight happens in AR on your floor, in the same arena as regular ARBeef fights.
Their bot
Any timeA bot fights for the rival on your phone. The higher they rank, the harder it hits.
Live beef
×3 pointsYou against their founder, each on their own floor, over the internet. Both startups must be confirmed.
Create beef → a link → you send it → they open it and fight you.
Both sides win or lose the full amount. Up to 3 rated live beefs per pair a day.What a fight is worth
Elo: beating someone above you pays more, losing to someone below costs more. A few examples for the side that started the fight.
| Fight | You win | You lose | Their founder |
|---|---|---|---|
| Bot · equal ratings | +16 | −16 | half of yours: −8 / +8 |
| Bot · they're 200 above you | +24 | −8 | half of yours: −12 / +4 |
| Live beef · equal ratings | +48 | −48 | the full opposite |
| Live beef · they're 200 above you | +73 | −23 | the full opposite |
| Their startup is unconfirmed | vs 900 | vs 900 | nobody to lose points |
| Your startup is unconfirmed | 0 | 0 | unrated, just for fun |
One rated bot fight per pair a day, three live ones in a challenge room, 20 rated fights per player a day. The rest still play, unrated.
Both phones report the winner. A live beef counts only when the two reports agree.
We look for your tag again before rated fights. Take it down and the startup goes unconfirmed, its rating frozen.
How an invite works
There's no «online» list and no spam: you send the link yourself, and a beef waits up to 7 days.
Create beef
On the rival's screen: one room per pair, the link is copied.
Send it
To their founder, in X DMs, email, Slack — wherever you reach them. The preview shows both fighters.
Opens it
The link opens the app. They also find it in «Your beefs», with a badge. Only the two owners can get in.
Fight live
You get a push when they're in the room. After the first counted fight the room closes; a rematch is a new beef.
Who gets a push
Only founders of confirmed startups, and only about their own startup.
ARBeefarbeef.app: won 5, lost 10 · −14ARBeefgetwowlink.com is in your beef — fight liveWho's on top right now
Confirmed startups by rating. Unconfirmed ones sit below, sorted by how often they get beaten.
The fine print
Someone made a fighter of my startup. Is it mine now?
Anyone can make the fighter for a domain, once. Whoever confirms the domain owns it from then on — including a fighter someone else paid for. You can remake it your way.
Can I fight without confirming?
Yes: against any bot, just for fun. Nothing you do moves a rating until your startup is confirmed.
What if the founder never answers?
The beef waits up to 7 days, then expires. Their bot is always there to fight in the meantime.
Can I take my startup off the board?
Yes: hide the card from the app. Your fighter stays on your phone for regular fights.
Someone is using my brand.
Tap Report on the card. We review it and take it down.
Settle it on the floor
A fighter from your site in about 3 minutes, $4.99.